ABOUT US

The Journey from Pet Bandanas to Global Dreams

Welcome to Shvana, where every thread tells a story of resilience, creativity, and an unwavering "hungry entrepreneur" spirit. Founded by Ashwini Neeli, a 24-year-old dreamer, Shvana is more than just a clothing brand—it is the culmination of years of "starting small" to build something massive.

Our Story: The "Project I Peral" Beginnings

Every great brand has a humble start. For Ashwini, it began with a deep love for Shinchan and Shiro. This personal connection sparked Bandhanaad, a small venture dedicated to crafting pet bandanas. We tried everything—different clothing, specialized shoots, and endless hours of hard work. But the path to greatness is rarely a straight line.

The Evolution: From Tvaria to Shvana

Seeking a new creative outlet, Ashwini transitioned into the world of Indian craftsmanship with Tvaria, a saree brand celebrating the authentic Indian vibe. While Tvaria found success, something was missing: that raw, personal creativity that fuels a true global brand.

Taking those lessons and starting back from zero, Shvana was born. This time, the vision was bigger. We dove deep into the art of fabric, learned the intricacies of the craft, and formed a dedicated team to build a brand that resonates with the modern woman.

Our Vision: The Road to Shark Tank and Beyond

We aren't just making clothes; we are building a legacy. With a dream to take Shvana to Shark Tank and transform it into a global powerhouse, we are constantly learning, evolving, and growing. We believe in the power of Indian art meeting world-class ambition.

You Are Part of the Fam

If you are reading this, you aren't just a customer—you’ve joined the movement. Whether you’ve followed our journey from the pet bandana days or just bought your first Shvana piece today, you are now part of the Shvana Family.

We’re just getting started. The big moments are yet to come.